About Us

Welcome to HOMIE.SG online official Store! You have come to the right place if you are looking for the best baby,
kids, maternity, and household deals on the web

About HOMIE

HOMIE is a Singapore-born brand offering trusted essentials for babies, kids, and mothers. Since 2014, we’ve grown from a small start-up to a beloved name in the parenting community. Today, we deliver simple, high-quality products through a full omni-channel experience, always putting families first.

We’re more than just products—we’re here to support the parenting journey with heart, purpose, and care.

Born to Love

A warm promise of love, beginnings, and support for families.

H.O.M.I.E. Service Principles

H – Heartfelt Care
O – Outstanding Quality
M – Meaningful Connections
I – Integrity Always
E – Empathy in Action

Vision
We aim to bring comfort and trust to families worldwide, guided by our Singaporean roots.
Mission
We create safe, thoughtful essentials that grow with modern families through every stage.
Core Values
– Every product starts with care.
– We deliver safety, honesty, and reliability.
– Clean, practical designs made for real life.
– We evolve with the families we serve.
– People are at the heart of everything we do.
– Together, we achieve more.
– We stay curious to support tomorrow’s families.
– We design fresh ideas for modern needs.