New Arrivals

Pureen Baby Normal Oil (250ml) Baby's skin needs gentle care that absorbs quickly without leaving a heavy residue. This baby massage oil sinks in fast for a soft, smooth feel, doubling as a helpful cleanup tool for cream or powder residue during nappy changes. Key Benefits Fast absorption: Sinks into skin quickly without a greasy after-feel Softens skin: Leaves baby's skin feeling smooth and comfortable Massage-ready: Suited for gentle infant massage routines Multi-purpose cleanup: Helps remove cream and powder residue in the nappy area Family use: Also suits adults for rough elbows, knees, heels, or makeup removal Massage time becomes a soothing routine when the oil absorbs quickly and doesn't leave skin feeling sticky. A few gentle strokes after bath time can help baby settle before naps or bedtime. It's handy beyond the nursery too, doubling as a go-to for dry patches or as a gentle makeup remover for the rest of the family. Technical Specifications Feature Specification Volume 250ml Texture Fast-absorbing, non-greasy formula Use Infant massage, nappy area cleanup, dry skin care Suitable For Babies and adults FAQ Is this oil suitable for daily massage? Yes, it's designed to absorb quickly and leave skin feeling soft, making it suitable for regular use during infant massage. Can it be used for more than just massage? Yes, it also helps clean cream and powder residue in the nappy area, and can be used by adults on rough patches or as a makeup remover. Give baby's skin gentle, fast-absorbing care from head to toe.  

Read more less

Pureen Cornstarch Baby Powder, Talc-Free (125g) Singapore's heat and humidity make skin irritation and chafing a common concern for babies. This baby powder uses pure cornstarch instead of talc, absorbing excess moisture after bath time or a nappy change, leaving skin feeling dry, smooth, and comfortably fresh. Key Benefits Pure formula: Made from high-grade cornstarch for a gentle, natural touch Talc-free alternative: Offers a natural option to traditional talc-based powders Extra absorbent: Leaves tender skin feeling dry, smooth, and comfortable Light scent: Subtle fragrance keeps baby smelling fresh without being overwhelming Everyday protection: Helps guard against irritation and chafing after bath or nappy changes Family use: Suitable for adults too, not just babies Singapore's warm, humid days can leave delicate skin prone to friction and irritation. A light dusting after bath time or a nappy change helps keep skin comfortable and dry through the day. Its gentle, subtle scent means it fits easily into a daily routine without competing with baby's natural fresh-from-the-bath smell. Technical Specifications Feature Specification Formula Pure cornstarch, talc-free Net Weight 125g Scent Light, subtle fragrance Use After bath, after nappy change Suitable For Babies and adults FAQ Why choose cornstarch powder over talc-based powder? Cornstarch is a natural alternative to traditional talc, offering the same absorbent, smoothing benefits without talc in the formula. How should baby powder be applied safely? Apply a light dusting by hand rather than shaking it directly onto the baby, and keep it away from the face to avoid inhaling loose powder. Can this be used on adult skin too? Yes, the formula is suitable for adults as well as babies, making it a versatile addition to the bathroom cabinet. When should this powder be used? It's designed for use after bath time or a nappy change, helping protect against irritation and chafing throughout the day. Keep baby's skin dry, smooth, and comfortable through Singapore's warmest days.  

Read more less

Mild & Caring Made from highest quality pure talc. Absorbs moisture - leaves baby's tender skin feeling dry, smooth and comfortable. Smells delightful - keeps baby smelling fresh & nice. Use after bath & diaper change - helps protect against skin irritation and chafing. Ideal for adults too.

Read more less

Pureen Baby Bath with Aloe Vera (750ml) Bath time should feel gentle, not just another chore to get through. This baby bath wash combines natural aloe vera and Vitamin E in a mild, extra-foamy formula, nourishing and protecting delicate skin with every wash. Key Benefits Gentle formula: Mild, foamy, and creamy texture suited to sensitive skin Natural extracts: Contains aloe vera and Vitamin E to nourish and protect Refreshing scent: Extra sweet, fresh fragrance for a pleasant bath experience Everyday use: Suited to regular bath time as part of baby's daily routine Bath time becomes a little more soothing with a formula this mild and foamy. Aloe vera and Vitamin E work together to nourish skin, leaving it feeling protected rather than stripped after every wash. Its fresh, sweet scent adds a small but pleasant touch to the evening routine, without being overwhelming for sensitive noses. Technical Specifications Feature Specification Volume 750ml Key Ingredients Aloe vera extract, Vitamin E Texture Mild, foamy, creamy formula Scent Sweet, fresh fragrance FAQ Is this bath wash suitable for sensitive skin? Yes, it's formulated to be mild and gentle, with aloe vera and Vitamin E to help nourish and protect delicate skin. Does it lather well? Yes, it's designed to be more foamy and creamy than standard baby washes. Give bath time a gentle, nourishing touch with aloe vera and Vitamin E.  

Read more less

2 in 1 baby shampoo with Vitamin E for cleansing and conditioning hair. Pureen Baby Shampoo 2 in 1 with Vitamin E cleanses and conditions baby's hair, leaving it soft and manageable. Size: 750ml How to use: Apply to wet hair, lather, and rinse thoroughly.

Read more less

Pureen Baby Head to Toe Wash, Prebiotic (700ml) Baby's skin microbiome needs support just as much as it needs cleansing. This prebiotic wash feeds good bacteria on the skin, helping strengthen the skin barrier while gently cleansing hair, scalp, and body in one tear-free formula suited to daily use. Key Benefits Microbiome support: Prebiotic ingredients help feed good bacteria on skin Stronger skin barrier: Supports resilience against everyday external irritants Tear-free formula: Gentle enough for daily hair and body washing Moisture retained: Cleanses without stripping away natural skin moisture One-step wash: Cleanses hair, scalp, and body in a single product Large format: 700ml bottle suits frequent daily use without frequent repurchasing Daily baths get simpler with one wash that covers hair, scalp, and body without stripping moisture along the way. The tear-free formula also means bath time stays fuss-free, even during the wriggliest washes, a genuine relief on evenings when patience is already running thin. Supporting a baby's skin microbiome from an early age helps build resilience against everyday irritants, giving parents one less thing to worry about as the baby grows through Singapore's warm, humid climate. Technical Specifications Feature Specification Volume 700ml Formula Prebiotic, tear-free Key Ingredients Prebiotic (Inulin/Lactobacillus Ferment), Vitamin E, Glycerin Use Hair, scalp, and body FAQ What does the prebiotic ingredient do? It acts as food for probiotics (good bacteria), helping maintain a healthy skin microbiome and strengthen the skin barrier. Is this wash tear-free? Yes, it's formulated to be tear-free, making it suitable for daily use during bath time. Can it be used for both hair and body? Yes, it's designed as a head-to-toe wash for hair, scalp, and body in a single product. Does it dry out the baby's skin? No, it's formulated to cleanse without stripping natural moisture, leaving skin soft and smooth. Support baby's skin health from day one with a gentle, tear-free wash.  

Read more less

Popote Organic Baby Puree Starting solids is a big milestone, and choosing the right first foods matters. This organic baby puree comes in a resealable pouch, ready to serve straight from room temperature or chilled, with five flavours to introduce a range of tastes early on. Key Benefits Organic ingredients: Made with organic fruit and vegetable purees for early feeding Convenient format: Resealable pouch makes serving and storage simple BPA-free packaging: Made without bisphenol A, in line with safety regulations Protected freshness: Packaged in a protective atmosphere to preserve ingredients Flavour variety: Choose from apricot, peach, peas, mango, or tomato Introducing new flavours becomes simple with a puree that's ready to serve straight from the pouch. Shake before opening, and it's ready for baby's next meal, at home or on the go. Once opened, the pouch can be resealed and kept in the fridge, making it easy to portion out over a couple of days without waste. Technical Specifications Feature Specification Age Range Suitable from 4-6 months Format 1-pack resealable pouch Flavours Apricot, Peach, Peas, Mango, Tomato Packaging BPA-free, protective atmosphere FAQ What age is this puree suitable for? It's suitable for babies from 4 to 6 months, depending on individual readiness for solids. How should this puree be stored? Store away from strong temperature changes before opening. Once opened, keep refrigerated and use within 48 hours. Is the packaging safe for baby? Yes, it's made without bisphenol A (BPA), in accordance with safety regulations. Is the cap safe for baby to handle? No, children under 36 months should not be allowed to play with the cap or use the pouch without supervision. Introduce new flavours with organic purees made for baby's first foods.  

Read more less

Our pasta shapes are made from the finest ingredients, which are slow dried to lock in the nutrients and make the pasta easier to digest. There are three 100% durum wheat shapes to choose from, and our gluten-free dinosaur shapes are made from red lentil flour.

Read more less

HOMIE Elephant Finger Piano (Sensory Musical Toy) Screen-free stimulation matters from the earliest months, and music is one of the easiest ways to deliver it. This baby musical toy combines interactive piano keys with soft, textured fabric ears, giving little ones a hands-on way to explore sound, touch, and early cause-and-effect learning. Key Benefits Musical discovery: Interactive piano keys play gentle notes and melodies for early exposure Tactile exploration: Soft, texture-rich fabric ears soothe touch sensitivity during growth months Fine motor practice: Pressing colourful keys builds finger grip, dexterity, and wrist control Cause-and-effect learning: Each key press instantly triggers sound, encouraging early logical thinking Visual tracking: Bright, contrasting colours support colour recognition and eye tracking Balanced sound: Gentle tones and rattle beads offer sensory stimulation without overstimulation Screen-free playtime doesn't have to mean quiet playtime. This little elephant gives babies a safe, engaging way to experiment with sound and touch, whether propped up on a play mat or held during tummy time. Its soft fabric ears add a soothing, textured element too, giving fussy or overstimulated babies something calming to hold onto between musical moments. Technical Specifications Feature Specification Function Interactive piano keys with sound and light response Design Features Soft fabric ears, contrasting colour keys, rattle beads Colours Blue, Grey Skills Musical awareness, fine motor skills, cause-and-effect learning FAQ Does it play actual music, or just sounds? It plays gentle notes and melodies through the interactive keys, introducing babies to basic musical patterns alongside lights and sensory feedback. Is the volume safe for babies? Yes, it's designed with child-friendly volume levels to provide sound stimulation without overstimulating young ears. What makes the fabric ears special? They're texture-rich and soft, designed to soothe touch sensitivity and offer extra tactile exploration beyond the piano keys. Give your little one a hands-on, screen-free way to explore sound, touch, and colour.       Note: Product images are for illustration only. Actual colors and appearance may vary due to monitor settings and the handmade process. Size may vary by 1–3 cm. We advise strict parental supervision for all products. Parents or legal guardians are responsible for ensuring the product is suitable for their child.

Read more less